Personalization Pyramid
Designing Data-driven User Experiences as a Progression of Patterns
Personalization is the practice of improving a user’s experience based on data input. Designed well, it can uniquely serve everyone without overwhelming anyone. This ranges from very basic (customizable software preferences or onboarding wizards) to the complex (recommenders or Al co-pilots). For the personalization practitioner, it can feel like a bewildering ocean of choices.
This deck helps you personalize with poise: to understand the ingredients and recipes comprising the menu of your evolving personalization program. We want you to speak candidly and about designing a consistent, creative, and effective range of “meals” and “snacks”-drawing both from your business objectives as well as signals gleaned from user behavior, needs, and sentiment.
– Jeffrey and Colin
Make Your Own
DEFINITIONS
What is personalization?
EVOLVING DEFINITIONS
As digital practitioners, we define personalization as the collection of user data to deliver some type of targeted user experience in real-time. This can be based on first-party data (e.g. user profile information), third-party data (e.g. browser data) or many other variations. The user of the website or app is then served customized content based on this input. While many elite organizations have done this for years using proprietary algorithms (think Amazon or Netflix), personalization has now become accessible to the “everyday” digital team via optimization engines and plugins. We’ve created a glossary of terms to help better define this universe.
RECENT MEDIA
Personalization Podcast